Let me show you some interesting and somehow unexpected statistics on searches with the “yoga” term in them. I present all these Yoga trends dynamically, with either a Google Trend plugin, or interactive and animated chart infographics.
Table of Contents
- General Interest in Yoga
- Interest in Specific Yoga Types
- Regional Interest in Yoga
General Interest in Yoga
Worldwide Interest in Yoga Over the Years
This is the general trend on all worldwide searches with “yoga”, since 2004 (when this data became available through Google Trends) until now, April 2018 (and I’ll try to update it frequently). As expected, Yoga became very trendy in the 80s-90s, and this interest continued to grow over the years.
Starting five years ago, the overall interest in Yoga (the Yoga trends) began to slightly go down. People are still interested in Yoga, but the number of searches with “yoga” is in decline, from one year to another.
When I mention searches, or Internet searches, I refer here just at the Google searches, as Google Trends collects data only from its own engine. However, searches on the Google engine are more than 65% of all total Internet searches. So we get some good estimates of all Yoga trends after all.
Move the mouse over the dynamic chart, to see a tooltip. All Google Trends positive values show a maximum relative factor of 100 – like in the 100%.
Yoga Books vs Yoga DVDs
What better way to learn Yoga than from a DVD?
There have been an explosion of Yoga videos a while ago, but gradually people became not so interested in them anymore. We learn Yoga today not just from books, but from mobile apps, youtube videos and other formats not available when Yoga was sold on tapes.
Interest in Specific Yoga Types
Ashtanga Yoga vs Power Yoga
If you know the history, Ashtanga Yoga was one of the most popular types of yoga brought to the West.
Ashtanga is still popular, because of its vigorous sweaty practice and its Vinyasa flow. However, people in the West looked for even more fitness-like hybrid styles, and adapted Yoga to be even more “powerful”. The overall label known as Power Yoga reflects this, with its yoga trends.
The interest in Power Yoga hybrids bypassed the overall interest in Ashtanga ten years ago, and continued to grow. About five years ago it reached its peak and started to slowly decline.
Today, both trends are rather stable.
The last dynamic map shows in which countries the yoga trends or interest for Power Yoga became very strong (in red on the map). As expected, it was mostly in the Western countries: US, Canada, Australia etc. And – surprisingly – in India!
Aerial Yoga Trends
This dynamic Google Trends graph shows how interesting Aerial Yoga – another new type of Yoga style – became over the past few years.
The data was collected from 2004, to surprise how strong the interest in this new Yoga type continues to grow.
Paddle Yoga Trends
Another new and original Yoga style is the Paddle Yoga.
You sit on a paddle boat, on a lake. You practice yoga and try not to fall in the water.
The graph shows yoga trends with periodic spikes of interest. Why this? Because Paddle Yoga may be practiced only during the hot days of summer.
Beer Yoga vs Goat Yoga
New weird forms of Yoga appeared lately. Two of these unusual Yoga types are the Beer Yoga and the Goat Yoga.
In Beer Yoga, you may practice Yoga relaxed, with a bottle of beer in your hands. While in Goat Yoga you simply visit a farm, and baby goats jump on your back, making you smile.
The combined chart shows the Yoga trends data for the past 5 years, as both Beer Yoga and Goat Yoga are new Yoga styles.
While Beer Yoga had a huge interest at one point in time, it was more as a curiosity and quickly diminished afterwards. Goat Yoga is still looked for, as it brings smiles and peace of mind. And we all love baby goats!
Regional Interest in Yoga
Map with Countries Most Interested in Yoga Today
The following dynamic map shows the regional interest level in Yoga, based on the Yoga trends for all Internet searches with “yoga” for the past three months.
Check the Include low search volume regions box to avoid any gray areas. All world countries will get a blue color.
You may switch between the default regions (countries on the map) and cities (metropolitan areas). In this last mode, you may see the San Francisco Bay area from California/US as a strong center for practicing Yoga.
You may also switch to a list view, with countries/cities sorted by total searches, and walk over multiple list pages. Next chart infographic shows a different view of the same data.
Infographic with Countries Most Interested in Yoga Today
Surprisingly, when you look at the countries most interested in Yoga at this point in time (April 2018) – i.e. those countries where the trend in Internet searches with “yoga” is highest – you find Canada on top, followed by all other countries at a significant distance.
Most other economically-developed Western countries – such as US, UK, Australia etc – are on top as well, as expected. What may surprise a bit is the relative high position of some countries such as Singapore, Switzerland and Austria.
The chart shows only the countries with an interest factor in Yoga over 50. Walk with the mouse over the graph to see the exact interest number, as a value 0 and 100.
US Areas Most Interested in Yoga Today
Following dynamic chart is an alternative detailed map for United States only. You may switch between subregions (US states on the map), metro areas, and cities.
Or you may also switch to a linear list of areas, on multiple pages.
It’s interesting to see the high distribution of the interest in Yoga on the West and East Coasts, when you switch to City view. With the isolated spot of Denver/Colorado right in the middle.
You may reuse the chart infographics on your own website, providing you keep them unchanged and you link to this page with a regular hyperlink. Giving us credit is all we ask for.
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